Ankara Brand Festival hosted by the Ankara Chamber of Commerce was realized between 7-9 December at Congresium. FNSS and TUSAS represented the Turkish defense and aviation industry in the organization in which importance of branding with export improved in recent years became prominent. FNSS dealing professionally with brand management in all spheres renewed its logo in December. When the new logo had been prepared, they aimed to design a logo which will symbolize resolution and prestige of the company for the sector and target group. The red color in the new logo of FNSS shaped patiently by the masters like steel stricken in an anvil, represents endless energy, youth, dynamism and determination. The steel arrow beneath the letters gives the message of ‘Forward, always forward…Never give up!’.